Your personal brand isn’t just a buzz phrase. It’s the unique combination of skills, experience, passion and personality that makes you exactly the right fit for your dream job. Building a personal brand means going beyond simply regurgitating your resume across multiple platforms, says Gianna Scorsone, vice president of marketing and sales operations at IT staffing and recruiting firm Mondo.

“Developing a personal brand is all about standing out — you’re not going to do that if you’re just posting your resume in a bunch of different places. That’s a tactical approach that only highlights what you can do, not who you are and what your value is to an organization. You need to provide layers of different, personalized information to show that you’re results-oriented, that you can deliver ROI and that you have passion and drive that will be invaluable to a potential employer,” says Scorsone. Thankfully, creating and showcasing your personal brand is easier than ever.

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