Apple reportedly plans to follow premium channels HBO and Showtime, as well as streaming services such as Netflix, Amazon and Hulu, in creating its own original TV shows and movies. The company may be negotiating agreements with veteran content producers to buy the rights to scripted television programs. It likely will offer its content through an over-the-top service similar to Netflix. The move to original TV content could be a major leap forward for Apple to promote not only its devices but its content delivery system.