Can anybody else remember when we all resisted making digital purchases? Software shipped on disks. Music was on CDs. We visited the video store and there was a bookshop on every high street.

It’s not so long ago

When Apple shipped the iMac in 1998 e-commerce accounted for less than one percent of retail revenue.

Today it’s around 15 percent or more (estimates vary), accounting for trillions of dollars in trade. Apple recognized the trend toward digital everything early — why else did the iMac include its own built-in modem? 

The Internet is only part of the story. Everybody today is digital, millennials expect Digital Everything – and the next generation will be even more wired (or unwired, to stretch the point for the mobile age).

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