Enterprises are increasingly seeing the need for their data to generate real-time, contextually aware insights in milliseconds or even microseconds — providing personalized responsiveness every time a customer taps a screen, changes lanes in a car and so on.

Responding to this need to support what it describes as the "right-now economy," DataStax, a specialist in database software for cloud applications built on the open source foundations of Apache Cassandra and Apache TinkerPop, last week announced its adoption of a comprehensive strategy to help enterprises design and implement Customer Experience (CX) applications.

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