The mantra that all companies need to become software companies is starting to sound familiar. PaaS clouds are the key to making this happen, by providing the means to get customer-facing applications up and running quickly, Heroku CEO Adam Gross argued this week at a developer's conference.
Gross said that even companies not known for producing software need to be as good at operating customer apps as Amazon, Facebook, or Google. "How are they going to absorb all that complexity and sophistication? It's not going to be by starting at the bottom of the stack," he said. Instead, a higher level of abstraction is needed.