On a regular basis, I hear from different technology vendors who go to great lengths to explain just how their product is helping the world. These vehement claims remind me of the Silicon Valley comedy show on HBO in which Javeed, founder of the fictional Goolybib startup, says (and with a straight face), “Ok, you know, we’re making a lot of money. And yes, we’re disrupting digital media. But most importantly we’re making the world a better place through constructing elegant hierarchies for maximum code reuse and extensibility.”

Unfortunately, most people who claim world betterment as part of their product and corporate focus are actually entirely focused on making truckloads of cash. Now don’t get me wrong — making a profit, as a company or an investor, is an important objective, but I find all the lily-gilding a little bit off-putting.

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