Like all the big tech firms, Apple is spending billions to produce original video content as it builds its place in the future of media, but it faces lots of challenges in its attempt.
The revolution will be televised
Big players, including Google, Apple and Facebook, want a slice of the $170 billion/year U.S. TV market.
They are willing to invest deeply to grab their piece of the pie. That’s the thinking of Needham & Co analyst Laura Martin in an extensive client research note provided to me, "The Future of Media – an Epic Battle."