Marissa Mayer is getting ready to say goodbye to Yahoo’s board, but not necessarily to the Yahoo brand.
The company said in a U.S. Securities and Exchange Commission filing Monday that it will shed almost everything that makes it Yahoo, including its name, when its deal with Verizon closes.
If you’re a Yahoo shareholder, you might notice the difference, but for Yahoo users, the consequences of Monday’s filing are minimal.
Yahoo the company has two major assets: a worldwide network of internet portals, and a 15 percent stake in Chinese internet giant Alibaba worth many times that. When a plan to sell off the Alibaba stake ran into tax complications, the company pivoted, instead striking a deal to sell its portals, its brand — almost everything but the Alibaba stake, in fact — to Verizon.