Social networking is the Great Equalizer. It enables anyone to gain influence based on the merit of his or her conversations.

Sadly, the quest for sustainable monetization is leading social sites to offer schemes that let people with money buy influence.

It's a disturbing trend, and I'll tell you exactly why at the end. But first, let's check out some examples.

YouTube Super Chat

YouTube this week enabled a new feature called Super Chat.

Super Chat YouTube Google

YouTube's new Super Chat lets you buy preferential comment placement during live video streams.

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