Sony on Wednesday showed an OLED television it plans to sell later this year that features a gorgeous image and eliminates traditional speakers by vibrating the display to produce sound.
The A1E series Bravia TVs represent a return to the commercial OLED TV business for Sony. OLED screens are based on a fundamentally different technology from the dominant LCD and produce light from fluorescence of an organic element.
That produces deeper and richer colors than LCD and means the displays can be thinner — both attributes of the new Bravia sets.
Sony was an early leader in OLED and presented its first commercial OLED TV in Japan in 2007, but the XEL-1 was expensive, had a small screen and ultimately died a quiet death. Sony has continued to produce OLED monitors for professional users, but had stuck with LCD technology until now.