It’s tough to remember a time before the iPhone, which ushered in the smartphone era and radically transformed our lives. A decade ago, on Jan. 9, 2007, Apple CEO Steve Jobs took the wraps off a touchscreen “iPod, phone, and internet communicator” at the Macworld Expo. Little did he (or we) know then just how successful the iPhone would become.

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Today, the iPhone is Apple’s biggest seller by far. The company has sold more than a billion iPhones in the last 10 years. A lot has changed in a decade. The iPhone now includes an insanely good dual-lens camera in the 7 Plus, a built-in streaming music service, and we can’t forget about the countless essential apps that weren’t possible on Jan. 9, 2007. Apple built native apps for the first-gen iPhone but didn’t allow developers to create their own. Now the App Store is a thriving industry unto itself with countless essential services.

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