Many parents will teach their kids to not get attached to material objects. 

But Toyota says otherwise. With the reveal of its Concept-i car at CES on Jan. 4, 2017, Toyota gave a hint about the direction it wants to take when it comes to artificial intelligence and autonomous driving: creating a bond between the car and its driver. 

At the heart of this relationship is Yui, the Concept-i’s A.I. agent. Yui is meant to encompass the driver in the car and is therefore not restricted to the dashboard. Yui can use light, sound and even touch throughout the car’s cabin to relay critical information to the driver. The A.I. agent can also appear on the car’s doors, such as when greeting the driver, or on the rear of the vehicle to signal a turn or warn of an incoming hazard. 

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