Uber Technologies is offering data from trips on its ride-hailing platform to city officials, planners and policymakers to help them better understand traffic patterns and improve investments in infrastructure.
The move will likely win Uber goodwill with city officials, even as the company has resisted other bids for data by some cities. New York, for example, wants to collect trip records from vehicles on hire to monitor adherence to driver fatigue regulations, which Uber has rejected citing individual privacy issues.
Some of the data collected by Uber over 2 billion trips across 450 cities will be provided under the new program, called Movement. However, the data will be “anonymized and aggregated into the same types of geographic zones that transportation planners use to evaluate which parts of cities need expanded infrastructure, like Census Tracts and Traffic Analysis Zones (TAZs),” Jordan Gilbertson, Uber’s product manager and Andrew Salzberg, head of transportation policy, wrote in a blog post Sunday.