It doesn’t matter how many trucks you have parked in your back office, your smartphone is already a computer, and who better than the ultimate creative tech firm to show you just how powerful your mobile devices have become?

Big change, big deal

Here’s my speculation:

  • Apple has plans to redefine the smartphone category it defined with iPhone 2007 with this year’s model.
  • There are claims Apple may start manufacturing new iPhones earlier than expected, ramping up production in June.
  • Analyst Ming-Chi Kuo believes Apple will replace the Home button and Touch ID with a new virtual ‘function area’. This will work in a similar way to the Touch Bar on MacBook Pro, enabling developers to create custom controls for their apps
  • Those custom controls can be different for each app.

Then there’s all the speculation around Augmented and Virtual Reality, which is also likely to have implications on the company’s developer community.

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