"Stubborn" must be Windows 7's middle name.

The enterprise-standard operating system held onto its majority market share in July, according to analytics vendor Net Applications, again signaling that it will not go gentle into that good night of the retirement that looms in less than two and a half years.

Last month's Windows 7 user share -- an estimate of the percentage of the world's personal computers it powers -- was 48.9%, said Net Applications, but the operating system ran 53.5% of all Windows machines. (The second number is larger because Windows is on 91.5% of the world's PCs, not 100%.)

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