Zinc, a messaging platform for businesses, announced Friday that it is launching a set of new features aimed at helping desk-less workers get the most out of enterprise instant messaging.

First off, the company is launching Broadcasts, a way for businesses to send employees rich notifications that block out all of the other messages and force users to close then before they can resume messaging. Administrators will be able to see which employees have seen and dismissed the notification.

In addition, the company rolled out support for Organizations, which let administrators subdivide all of the Zinc users in their company into a set of smaller groups.

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